Vero Software Plc. (AIM: VERO), a leading supplier of CAD/CAM software, is pleased to announce Kenana for Engineering and Trading as a reseller for the Egyptian and Middle East market.

Based in Nasr City, Cairo, Kenana started as a training and consultancy centre in 2007 with a vision to become a leader in providing industrial Software and CNC solutions to the Middle East.

Ahmed Baghdady, Exclusive Manager comments “The Egyptian market includes companies that already have good solutions; including software, machining centres and reverse engineering systems. We are in a continuous process of evaluating new products and were looking for a system that covered all aspects of the engineering and manufacturing spectrum. To be able to compete we must be able to provide a software solution that improves on their current productivity - We evaluated many systems and selected VISI as the backbone of our organisation.”

Starting with 3 engineers, Kenana now employs 6 staff and plans to sell Vero’s software solutions throughout the Egyptian and Middle East market, with further plans to expand into Saudi Arabia.

On a recent training trip to Vero’s UK head office, Manal Ahmed, Marketing Manager for Kenana claims “We found that the complete Vero team including support, marketing and sales are more than a team, they are a family….. Whenever we needed support we get it.”

Commenting on the collaboration, Operations Director, Richard Youhill explains “The Egyptian market presents many interesting opportunities to us and is one that will benefit greatly from our products. We are very pleased to have the opportunity to work with an organisation such as Kenana as they have a great deal of knowledge and experience of the local market and their needs.”

Ahmed Baghdady & Manal Ahmed from Kenana for Engineering and Trading